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Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing
Paperback
Publisher Price: $44.99
ISBN13: 9781484287439
Publisher: Apress
Published: Dec 2 2022
Pages: 218
Weight: 0.75
Height: 0.51 Width: 6.14 Depth: 9.21
Language: English
This book provides insight and information about the questions that are critical to their business and that you can help them solve. It is the key to capturing their attention, gaining their trust, and winning their business. Marketing can't work its magic alone. It needs the support of strong branding and must provide support to well-executed sales processes. Marketing for Small B2B Businesses will dive into the relationship between each of these areas.
What You'll Learn
- Build a website that serves as the hub of your marketing
- Establish a content promotion plan that puts your content in front of the right audience
- Develop strategies and tactical plans for finding the channels best suited to your message such as social media and email marketing
- Create effective content in a timely manner with the resources you have available
- Track what is working and what needs improvement via an analytics platform to consistently produce strong marketing returns
The primaryaudience is B2B small business owners and B2B small business marketing leaders.
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