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Marketing for Cultural Organizations: New Strategies for Attracting Audiences - Third Edition
Hardcover
ISBN13: 9780415626958
Publisher: Routledge
Published: Jun 25 2013
Pages: 200
Weight: 0.97
Height: 0.70 Width: 6.20 Depth: 9.30
Language: English
Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.
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Marketing for Cultural Organizations: New Strategies for Attracting Audiences - Third Edition
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