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612-822-4611
Marketing for a Better World: A Holistic Approach to International Marketing

Marketing for a Better World: A Holistic Approach to International Marketing

Paperback

Marketing

ISBN10: 1480049298
ISBN13: 9781480049291
Publisher: Createspace
Published: Oct 7 2012
Pages: 212
Weight: 0.60
Height: 0.48 Width: 5.50 Depth: 8.50
Language: English
What is new in this book, is the attempt to connect marketing theory to the concept of holistic strategy which I discuss in my series on strategic management, 'The Beans and the Dreams'. I would like to encourage the reader to go beyond what is to be found here and instead to set out on a road of discovery for better marketing for better organizations and a better society. My wish is that the use of a holistic strategy will find its way into the business of marketing. This is urgently needed at a time when marketing has often lost its clear customer and societal focus and function.

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Marketing