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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Marketing Executive Playbook

The Marketing Executive Playbook

Paperback

Marketing

ISBN10: 1451500726
ISBN13: 9781451500721
Publisher: Createspace
Published: Feb 18 2010
Pages: 108
Weight: 0.30
Height: 0.28 Width: 5.50 Depth: 8.50
Language: English
This book is the ultimate checklist of marketing system considerations for marketing executives. This book includes invaluable instructions on auditing your critical customer waterfall (page 13), as well as a comprehensive list of 100 questions (page 100) to ask, understand, and act on with regards to your marketing system, tangent support groups, customer waterfall, marketing team, and marketing direction. Whether you are a new marketing executive or a marketing executive new to a marketing division management position, this book gives you the foundation for process and strategy needed to hit the ground running and exceed all expectations. Succinct, and to the point, this easy to read book will make you look like a thorough, strategic genius.

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