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Marketing Competences and Strategic Flexibility in China

Marketing Competences and Strategic Flexibility in China

Hardcover

EconomicsManagementMarketing

ISBN10: 0230013503
ISBN13: 9780230013506
Publisher: Springer Nature
Published: Dec 1 2006
Pages: 261
Weight: 0.98
Height: 0.79 Width: 5.82 Depth: 8.76
Language: English
Today's China presents a unique setting for organizations. Through an examination of current Chinese business, this book addresses its business culture and environment. In particular, it considers how firms build distinctive capabilities of organizational learning and strategic flexibility to achieve superior customer-focused performance.

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