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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Marketing Communications: Objectives, Strategy, Tactics

Marketing Communications: Objectives, Strategy, Tactics

Paperback

Marketing

ISBN10: 1526438658
ISBN13: 9781526438652
Publisher: Sage Publications Ltd
Published: Sep 27 2018
Pages: 584
Weight: 2.60
Height: 1.30 Width: 7.50 Depth: 9.60
Language: English
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.

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Marketing