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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
Paperback
Business GeneralInvesting & FinanceMarketing
ISBN13: 9781398608191
Publisher: Kogan Page
Published: Dec 27 2022
Pages: 336
Weight: 1.45
Height: 1.00 Width: 6.10 Depth: 9.10
Language: English
Who is most likely to buy and what is the best way to target them? How can I use both consumer analytics and modelling to improve the impact of marketing campaigns? Marketing Analytics takes you step-by-step through these areas and more.
Marketing Analytics enables you to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, it offers a complete resource for how statistics, consumer analytics and modelling can be put to optimal use.
1 different editions
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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
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Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques
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Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques
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