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Marketing: The Basics
Paperback
Series: Basics
ISBN13: 9781041106234
Publisher: Routledge
Published: Feb 11 2026
Pages: 304
Weight: 0.70
Height: 0.67 Width: 5.06 Depth: 7.81
Language: English
Fully updated to reflect the current world of marketing, this book includes all the vital information you need to excel as a marketing manager in a global landscape where consumer behaviour is increasingly unpredictable.
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