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Marketing 2.0: Strategies for Closer Customer Relationships
Paperback
ISBN13: 9783642055515
Publisher: Springer
Published: Dec 15 2010
Pages: 154
Weight: 0.51
Height: 0.34 Width: 6.14 Depth: 9.21
Language: English
The dynamic changes in the market and the competitive environment demand a reorientation of marketing strategies. Developing and cultivating direct customer relationships and building customer trust are becoming key success factors. With new technologies such as broadband internet and mobile communication, companies are able to create closer dialogs with key customers. This book analyses the enduring changes that the world of marketing is undergoing and presents the four most important new concepts: holistic brand management, customer relationship marketing, real-time marketing, and multi-channel marketing. The text is accompanied by selected case studies from all over the world.
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