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612-822-4611
Marketing and Channel Management for Low Brand Equity Firms: Principles for Financial Success

Marketing and Channel Management for Low Brand Equity Firms: Principles for Financial Success

Hardcover

Series: Management for Professionals

Business GeneralManagementMarketing

ISBN10: 3032191114
ISBN13: 9783032191113
Publisher: Springer
Published: May 5 2026
Pages: 173
Weight: 0.90
Height: 0.62 Width: 6.50 Depth: 9.30
Language: English
This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing strategy that includes 21 marketing and channel principles that drive success for low brand equity firms. In addition, the book features a discussion on the role of technology in marketing and channel activities.

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