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Market Segmentation Success: Making It Happen!
Hardcover
Business GeneralInvesting & FinanceMarketing
ISBN13: 9780789029171
Publisher: Routledge
Published: Mar 1 2008
Pages: 202
Weight: 1.05
Height: 0.80 Width: 6.00 Depth: 8.60
Language: English
Market Segmentation Success: Making It Happen! reviews the principles of market segmentation and target market selection in an easy-to-read format. This how-to guide offers helpful strategies to common problems and best practice processes based on real-world case examples that will help professionals in their efforts for success.
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