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Manual of International Marketing.

Manual of International Marketing.

Hardcover

EconomicsManagementMarketing

ISBN10: 3834900397
ISBN13: 9783834900395
Publisher: Gabler Verlag
Published: Aug 15 2006
Pages: 568
Weight: 2.49
Height: 1.25 Width: 6.69 Depth: 9.61
Language: English
Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant topics in international marketing, such as global marketing, marketing management, brand management, marketing communication and customer relations. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.

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