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Managing Global Innovation: Uncovering the Secrets of Future Competitiveness
Paperback
Business GeneralManagementMarketing
ISBN13: 9783642435188
Publisher: Springer
Published: Nov 2 2014
Pages: 807
Weight: 2.48
Height: 1.63 Width: 6.14 Depth: 9.21
Language: English
What are the secrets of competitive Research & Development on a global scale? Investigating more than 1000 R & D laboratories in some 80 companies, this book presents the largest survey of global R & D practice yet published. Working from numerous research interviews and case studies from best-practice companies, the authors introduce new concepts and trends that will shape global R & D management in the unfolding 21st century.
This Third Edition has been completely revised and updated, incorporating international R & D research. Several emerging themes receive particular attention: intellectual property management in international R & D, R & D in emerging economies, management of technology listening posts, market and technological drivers of R & D globalization. In addition to the 18 case studies of the second edition, this edition adds new cases, including high-tech companies from China and India.
1 different editions
Also available
Managing Global Innovation: Uncovering the Secrets of Future Competitiveness
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Gassmann, Oliver
Boutellier, Roman
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Also from
Boutellier, Roman
Managing Global Innovation: Uncovering the Secrets of Future Competitiveness
Von Zedtwitz, Maximilian
Gassmann, Oliver
Boutellier, Roman
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