Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Leading Digital: Turning Technology Into Business Transformation

Leading Digital: Turning Technology Into Business Transformation

Westerman, George
Bonnet, Didier
McAfee, Andrew

Hardcover

Business GeneralManagement

Publisher Price: $32.00

ISBN10: 1625272472
ISBN13: 9781625272478
Publisher: Harvard Business Review Press
Published: Oct 14 2014
Pages: 256
Weight: 1.15
Height: 1.10 Width: 6.40 Depth: 9.30
Language: English
Awards: Axiom Business Book Awards
Become a Digital Master--No Matter What Business You're In

If you think the phrase going digital is only relevant for industries like tech, media, and entertainment--think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it--including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy?

In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries--from finance to manufacturing to pharmaceuticals--are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you'll learn:

- How to engage better with your customers

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