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Lead-Management: Prozesse - Menschen - Daten
Paperback
Series: Essentials
ISBN13: 9783658445348
Publisher: Springer Gabler
Published: Apr 30 2024
Pages: 70
Weight: 0.24
Height: 0.17 Width: 5.83 Depth: 8.27
Language: German
Lead-Management ist eine der gro en Herausforderungen im Vertrieb, da die Neukundengewinnung immer bedeutsamer wird. Dieses essential erläutert, wie durch den parallelen Ausbau der drei Basisdimensionen: Prozesse, Menschen und Daten Lead-Exzellenz erreicht werden kann. Hierzu sind zunächst die Rahmenbedingungen zu analysieren und zu bewerten. Anschlie end müssen die Prozesse in eine Prozesslandkarte eingebunden, die Kompetenzprofile den neuen Anforderungen angepasst und die Datenbasis vervollständigt werden.
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