Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
The Lords of Strategy: The Secret Intellectual History of the New Corporate World

The Lords of Strategy: The Secret Intellectual History of the New Corporate World

Kiechel, Walter

Hardcover

Management

Publisher Price: $35.00

ISBN10: 1591397820
ISBN13: 9781591397823
Publisher: Harvard Business Review Press
Published: Mar 3 2010
Pages: 368
Weight: 1.50
Height: 1.20 Width: 6.30 Depth: 9.40
Language: English
Imagine, if you can, the world of business - without corporate strategy.

Remarkably, fifty years ago that's the way it was. Businesses made plans, certainly, but without understanding the underlying dynamics of competition, costs, and customers. It was like trying to design a large-scale engineering project without knowing the laws of physics.

But in the 1960s, four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before, with implications far beyond what even they imagined. In The Lords of Strategy, renowned business journalist and editor Walter Kiechel tells, for the first time, the story of the four men who invented corporate strategy as we know it and set in motion the modern, multibillion-dollar consulting industry:

Bruce Henderson, founder of Boston Consulting Group

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