• Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Levels of Corporate Globalization: Development of a Measurement Scale in the Context of Global Customer Management

Levels of Corporate Globalization: Development of a Measurement Scale in the Context of Global Customer Management

Paperback

EconomicsMarketingGeneral Political Science

ISBN10: 1349518484
ISBN13: 9781349518487
Publisher: Palgrave
Published: Jan 1 2004
Pages: 192
Weight: 0.59
Height: 0.48 Width: 5.50 Depth: 8.50
Language: English
This book presents a new and practical segmentation approach to be used in global customer management in the form of a scale by which to measure the level of corporate globalization. This is a tool that will help companies segment their customers and enable them to adapt customer management strategies when dealing with increasingly global customers. This in turn helps determine the company's own strategic position, thereby enhancing corporate performance.

1 different editions

Also available

Also in

Marketing