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Lean Startup Marketing: A 3-Step Guide to Building and Marketing a Sustainable Business
Paperback
Series: Workbook 1, Book 1
ISBN13: 9781732543102
Publisher: Entropy Press
Published: Jan 16 2019
Pages: 244
Weight: 1.27
Height: 0.51 Width: 8.50 Depth: 11.00
Language: English
Have an idea for a product or service, but have no clue how to create a business?
Are you advertising an offering and want more traction from your marketing efforts?
Business means SELLING a product or service, even an idea, as in nonprofit. It is imperative to build a Marketing Foundation under every new offering to the marketplace. While you'll have to produce marketing for the life of your biz, the marketing process BEGINS at ideation--the concept of a sellable offering.
Bestselling author, and Stanford marketing instructor, J. Cafesin, takes you on the journey of your professional career-creating your own business, ground up, step-by-step to develop your IDEA into a product or service of value, for profit.
PRODUCTIZATION is Step #1, a strategic ROAD MAP for all your business marketing, pre-launch, launch, and beyond. The Productization process provides plug-n-play Marketing templates. Like a math equation, just plug in an idea (or developing product-better late than never), then perform the steps to set up any new venture up for sustainable success. Neglect to productize your offering, and at best, your marketing efforts will get little traction. At worse, ignoring Productization leads to startup failure. Productization must happen before BRANDING (Workbook 2). Implementing the steps of Productization, in order, allows you to produce tightly targeted marketing campaigns that motivate viewers to click, try, subscribe to, or buy your offering.
MBA to marketing novice, Workshop 1: PRODUCTIZATION provides all the marketing you'll ever need to know to become proficient at marketing...anything.
Create Productization Lists filled with content to use in your branding, marketing and ad campaigns throughout the life-cycle of your business.
Identify Target Markets and Users who will likely buy your new offering.
Perform Competitive Analysis, and find differentiators that make your offering unique.
Choose an effective Profit Model to make money on your offering.
Project Horizontal and Vertical markets for current and future offerings.
Construct an Elevator Pitch to succinctly chat up your new venture.
LSM is not marketing theory. Each workbook, filled with slides, challenges and projects, is a step-by-step guide you'll refer to again and again, to assure you are on the proper path to building a thriving business. The LSM series provides specific, low-budget, actionable steps for marketing your offerings, to sell directly, or launch the first offering from your new startup. It's time to become your own CEO and create a career you love.
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