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Leading Modern Service Process Improvement

Leading Modern Service Process Improvement

Paperback

Management

ISBN10: 1478397748
ISBN13: 9781478397748
Publisher: Createspace
Published: Dec 26 2012
Pages: 118
Weight: 0.32
Height: 0.25 Width: 5.50 Depth: 8.50
Language: English

In today's environment, it's difficult to name many companies that can't access their customer base with a couple of clicks. This modern, data-rich environment has created tremendous new opportunities to understand customer experience and generate sustainable loyalty.

This book introduces the Data-Directed method, which illustrates how to tap into this data. This sharp, step-by-step guide starts from a business audience's perspective to show how commonly collected information can be transformed into long-term profitability drivers. By challenging how we perceive and measure value, the author highlights common pitfalls where classic business and process improvement methods tend to inadvertently hinder better long-term results. By offering a modern framework coupled with numerous success stories, this book demonstrates how positive change can be quick, scalable and desirable.

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Management