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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Leadership Is Worthless...But Leading Is Priceless: What I Learned from 9/11, the Nfl, and Ukraine

Leadership Is Worthless...But Leading Is Priceless: What I Learned from 9/11, the Nfl, and Ukraine

Paperback

Business GeneralManagement

Publisher Price: $22.95

ISBN13: 9798890571946
Publisher: Berrett-Koehler Publishers
Published: Feb 10 2026
Pages: 208
Weight: 1.45
Height: 0.56 Width: 5.44 Depth: 8.67
Language: English
These leadership lessons work for leaders at every level when everything goes wrong, from the doctor who saved lives after the 9/11 attacks, in war-torn Ukraine, and on the NFL sidelines.

Dr. Thom Mayer doesn't just talk about leadership: he lives it in the world's most high-stakes situations. From commanding the 9/11 Pentagon rescue operation to rushing onto NFL fields during medical emergencies to training doctors in war-torn Ukraine, Mayer has learned that leadership isn't about titles or positions. It's about action.

In this practical guide, Mayer reveals eleven provocative principles that flip conventional leadership wisdom: Leadership is worthless . . . but leading is priceless. Power is worthless . . . but influence is priceless. Success is worthless . . . but failure is priceless. Through gripping stories from the Pentagon's smoking corridors, NFL sidelines, and Ukrainian hospitals, he shows how real leaders emerge not from corner offices but from moments of crisis when someone must step up and act.

Whether readers are managing a team, raising a family, or facing a crossroads, Mayer's hard-won insights will transform how readers think about influence, teamwork, and making decisions under pressure. This isn't theoretical leadership. Mayer offers battle-tested wisdom from someone who has led when lives hung in the balance.

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