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Lateral Management: A New Approach to Strategic Transformation in the Digital Era

Lateral Management: A New Approach to Strategic Transformation in the Digital Era

Paperback

Series: Future of Business and Finance

Business GeneralManagement

ISBN10: 3030464989
ISBN13: 9783030464981
Publisher: Springer
Published: Jun 2 2021
Pages: 192
Weight: 0.69
Height: 0.46 Width: 6.14 Depth: 9.21
Language: English
This book highlights lateral management as the answer to the strategic opportunities and challenges posed by digital transformation. Digitalization is now changing the economy and society as dramatically as the dawn of electrification a century ago. Production methods, products, sales structures, marketing, and even markets themselves are set to change in the digital era.

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