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Konzepte Und Instrumente Des Dialog-Marketings
Paperback
Series: Essentials
ISBN13: 9783658049539
Publisher: Springer Nature
Published: Mar 31 2014
Pages: 39
Weight: 0.16
Height: 0.12 Width: 5.83 Depth: 8.27
Language: German
Dialog-Marketing wird nicht nur von immer mehr Unternehmen eingesetzt, sondern zunehmend auch von Verbänden, Organisationen sowie sozialen Bewegungen. Das verfolgte Ziel ist dabei stets das gleiche: Dem eigenen Anliegen soll Gehör verschafft und Kunden sollen durch einen Appell aktiviert werden, all dies auf möglichst effiziente und effektive Weise. In diesem Beitrag vermittelt Ralf T. Kreutzer dem Leser einen umfassenden Einblick in die Thematik des Dialog-Marketings und dessen relevante Anwendungsfelder.
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