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Kommunikation in Der Digitalen Transformation
Hardcover
Business GeneralManagementMarketing
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ISBN13: 9783658176297
Publisher: Springer Gabler
Published: Jun 16 2017
Pages: 134
Language: German
Dieses Buch zeigt, wie Kommunikation entscheidend dazu beitragen kann, dass der digitale Wandel in Unternehmen gelingt. Kommunikation spielt eine erfolgskritische Rolle für die Gestaltung digitaler Transformation - das ist die Generalthese dieses Buches. Digitaler Wandel führt zur Disruption der Konzern- und Unternehmenswelt: Tradierte Geschäftsmodelle, Führungsroutinen sowie Unternehmenskulturen sind radikal in Frage gestellt. Die alten Gewissheiten und Routinen eines optimierungsgetriebenen Change-Managements greifen nicht mehr.
Doch was hei t das für die Unternehmenskommunikation? Wie muss sich ihr Selbstverständnis ändern? Namhafte Expertinnen und Experten aus Unternehmen und Beratungsfirmen schildern aus der Praxis, welchen Beitrag die Kommunikation für das Gelingen digitaler Transformation leistet. Aus unterschiedlichen Perspektiven zeichnen sie ein vielgestaltiges Bild der neuen Herausforderungen und Aufgaben. Das Buch dokumentiert so einen ersten Erfahrungsstand, worauf bei der Kommunikation in der digitalen Transformation zu achten ist und was sie erfolgreich macht.
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