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Kellogg on Strategy
Hardcover
Publisher Price: $35.00
ISBN13: 9780471478553
Publisher: Wiley
Published: Jul 1 2005
Pages: 240
Weight: 0.92
Height: 0.89 Width: 6.32 Depth: 9.40
Language: English
* Measuring your firm's competitive advantage
* Analyzing opportunities and threats in your industry
* Responding to a competitor's strategy and pricing
* Coping with entry into new markets
* Positioning your firm against the competition
* Developing a sustainable, long-term competitive advantage
* And much more
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