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Know Your Numbers: The Entrepreneur's Guide to 343 Finance & Accounting Terms
Paperback
Publisher: Independently Published
Published: Sep 20 2026
Pages: 126
Weight: 0.29
Height: 0.27 Width: 5.00 Depth: 8.00
Language: English
The Entrepreneur's Guide to 343 Finance & Accounting Terms
By Shivam Agrawal
You don't need to be an accountant to understand your business numbers. But you do need to understand what they mean.
Every entrepreneur makes financial decisions-pricing a product, hiring employees, managing cash flow, taking a loan, investing in growth, evaluating profitability, or understanding the value of the company.
Yet terms such as EBITDA, gross margin, working capital, cash conversion cycle, ROIC, DSCR, CAC, LTV, WACC, NPV and enterprise value can often feel complicated.
Know Your Numbers turns the language of finance and accounting into simple, practical business knowledge.
With 343 essential finance and accounting terms, this book is designed specifically for entrepreneurs, founders, business owners, managers and professionals who want to become more confident with numbers-without getting lost in complicated accounting jargon.
What you'll find inside:- 343 essential finance and accounting terms explained in plain English
- Simple formulas wherever applicable
- Realistic ₹ examples to connect concepts with everyday business situations
- Practical entrepreneur's takeaways for applying each concept
- Key concepts covering revenue, costs, profit, margins, cash flow and working capital
- Budgeting, forecasting and break-even analysis
- Unit economics, CAC, LTV, churn and customer profitability
- Debt, equity, fundraising and capital structure
- Business valuation, EBITDA multiples, DCF, NPV and IRR
- GST, taxation, audits and financial controls
- ROIC, ROCE, WACC and capital allocation
- Practical frameworks for understanding growth, profitability and value creation
A business can have impressive sales and still run out of cash.
A profitable company can still have poor working-capital management.
A growing company can destroy value if it earns inadequate returns on its capital.
The ability to understand these relationships gives an entrepreneur a significant advantage.
Know Your Numbers is not designed to turn you into an accountant. It is designed to help you think like a financially informed business owner.
Whether you are starting your first business, managing an established company, preparing for fundraising, evaluating an investment, or simply trying to understand your company's financial reports, this book can serve as a practical reference you can return to whenever a financial term or concept needs clarification.
Understand the numbers. Ask better questions. Make smarter business decisions.Know Your Numbers is your practical companion for navigating the financial language of business.
Perfect for:
Entrepreneurs - Startup Founders - Small Business Owners - Business Managers - Professionals - Students of Business - Aspiring Entrepreneurs
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