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Killing Giants: Killing Giants: 10 Strategies to Topple the Goliath in Your Industry
Paperback
Business GeneralManagementMarketing
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ISBN13: 9781591846277
Publisher: Portfolio
Published: May 28 2013
Pages: 256
Weight: 0.50
Height: 0.80 Width: 5.40 Depth: 8.40
Language: English
During his two decades in the trenches, Denny has taken on quite a few giants. And he has interviewed more than seventy other giant-killers across industries--from software to cosmetics to aviation--for their most powerful techniques. His ten powerful strategies will help readers overcome stale business thinking and bureaucracy in good times or bad.
From the hypercompetitive world of social media to high-stakes b-to-b sales to the trenches of retail, Killing Giants is The Art of War for a new era.
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