Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Keep Smiling: An American Business in Post-embargo Vietnam

Keep Smiling: An American Business in Post-embargo Vietnam

McCombs, Richard

Paperback

ManagementSoutheast Asian History

ISBN10: 1977232671
ISBN13: 9781977232670
Publisher: Outskirts Pr
Published: Dec 19 2020
Pages: 204
Weight: 0.71
Height: 0.55 Width: 5.50 Depth: 8.50
Language: English

Richard McCombs oversaw one of the first American companies to return to Vietnam after the embargo was lifted. Keep Smiling is about his experiences living and working there while negotiating and operating a joint venture with the government of Vietnam.

Richard went to Vietnam because he was the only person at American Rice (ARI) who volunteered to go. ARI was the largest rice company in the United States. ARI had been invited to form a joint venture (JV) with the largest state-owned rice company in The Socialist Republic of Vietnam. In Vietnam, rice was the most valuable and politically sensitive commodity. ARI's goal was to process rice using ARI's technology and marketing strength and export Vietnamese rice to ARI's global customers. Vietnam's goal was to improve their rice production and expand their exports. Neither entity was clear about how the values and practices of socialism would mix with the business practices of capitalism, but therein lies the story.

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