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Inspired Companies - Become A Company The World Will Get Behind
Paperback
ISBN13: 9781636407395
Publisher: White Falcon Publishing
Published: Feb 20 2023
Pages: 284
Weight: 0.88
Height: 0.77 Width: 6.14 Depth: 9.21
Language: Japanese
インスパイアド・カンパニーズ：愛される企業となるために（日本語版）
ほとんどの企業が、混沌としたソーシャルメディア上での突然の攻撃に無防備だ。今やビジネスの舵を取るのは従来のビジネスリーダーだけではない。かつてないほど多くの人がその成功や失敗に影響を及ぼしている。あなたの会社の命運を瞬く間に左右する新しいＣＥＯ（消費者(Consumers)、 従業員(Employees)、アウトサイダー(Outsiders)）を知ろう。本書は、彼らの支持を得るために必要不可欠なロードマップである。
ビジネス界は非難の的となっている。新しいＣＥＯであるクラウド(Crowd)（本書では特に昨今のビジネスに多大な影響力をもつ一般の人々を意味する）が手にするのは、愛する企業を支援し、そうでない企業を葬り去ることのできる新たな影響力だ。進化し続けるデジタルツールと瞬時のコミュニケーションにより、彼らは驚くほどのスピードと影響力で、愛するに値する企業のあり方を追求するため協働するのだ。
企業の信用が失墜している昨今、クラウドの信頼を勝ち取り、維持し続けるためには、優れた広報やＣＳＲ、マーケティングだけでは不十分だ。企業の成功に必要不可欠なのは、確固たるパーパスやインスパイアド・アイディア、共有価値(Shared Values)である。企業は、これらを実践する上で、クラウドの信頼を得られるよう一貫した姿勢で連携する必要がある。最優先すべきクラウドが従業員だ。彼らの貢献なしに、他のクラウドとの関係に成功する可能性は極めて低い。
これを１００パーセント上手く実践できている企業はいないが、他社よりもかなり秀でた企業が存在する。本書で著者のリサ・マッカランとエミリー・ブリューが示すのは、世界中の人々に信頼され、愛される企業となるための手引きだ。様々な企業の事例やストーリーを交えた本書を通して、読者は&#
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