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Introduction to Blue Ocean Strategy: A Conceptual Research Paper

Introduction to Blue Ocean Strategy: A Conceptual Research Paper

Paperback

Marketing

ISBN10: 1081977337
ISBN13: 9781081977337
Publisher: Independently Published
Published: Jul 22 2019
Pages: 38
Weight: 0.32
Height: 0.10 Width: 8.50 Depth: 11.00
Language: English
My paper explains about the meaning and importance of blue ocean strategy. It also explains Red Ocean strategy. In this paper few companies who are using blue and red ocean strategies are discussed. In this paper I have tried to explain value innovation. I also tried to explain analytical tools and framework. I also tried to high light the characteristics of blue ocean strategies. I also tried to explain the four action framework of blue ocean strategy. I also tried to explain strategies related to the reconstruction of market boundaries. The paper also high lights on non 3 tiers of non-customers. I also tried to explain the sequence of blue ocean strategy model. Six paths to blue ocean strategy are also discussed. T model, Buyer's Utility Map and Pioneer Migrator Settler Maps are also discussed.

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