Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Internet Strategies: A Corporate Guide to Exploiting the Internet

Internet Strategies: A Corporate Guide to Exploiting the Internet

Stroud, D.

Hardcover

Series: MacMillan Business

Business GeneralManagement

ISBN10: 0333698517
ISBN13: 9780333698518
Publisher: Springer Nature
Published: Jun 19 1998
Pages: 310
Weight: 1.23
Height: 0.88 Width: 5.50 Depth: 8.50
Language: English
The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organisations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this book, Dick Stroud looks at the business implications of the internet at a strategic level. Without going into technical details, he looks at what is driving the development of the internet and how it might impact on a number of aspects of an organisation's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.

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