Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
International Marketing: Emerging Markets

International Marketing: Emerging Markets

Fu, Huifen
Zou, Shaoming

Hardcover

Series: Advances in International Marketing, Book 21

ManagementMarketing

ISBN10: 0857244477
ISBN13: 9780857244475
Publisher: Emerald Pub Ltd
Published: Jan 27 2011
Pages: 300
Weight: 1.41
Height: 1.10 Width: 6.10 Depth: 9.10
Language: English
The global financial crisis has accelerated the shift of economic power from the West to the East. The emerging markets have become the main engine of global economic growth and firms from emerging markets are playing an increasingly important role in global competition. This volume of Advances in International Marketing is focused on issues that have been largely ignored by the main stream literature in international marketing to emerging markets and by firms from emerging markets. The papers presented report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets. Collectively they offer significant insight into emerging markets and point to new directions for future research.

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