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International Luxury Brand Strategy
Hardcover
ISBN13: 9781138614833
Publisher: Routledge
Published: Nov 22 2021
Pages: 242
Weight: 1.20
Height: 0.63 Width: 6.14 Depth: 9.21
Language: English
This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions on how to create and develop a luxury brand in the 21st century. It gives an overview on how a luxury brand is created through economic rules and through firms adopting new management models in multiple dimensions.
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