Open Daily: 10am - 10pm | Alley door pickup 10am - 7pm 3038 Hennepin Ave Minneapolis, MN
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  • Open Daily: 10am - 10pm
    Alley-side Pickup: 10am - 7pm

    3038 Hennepin Ave Minneapolis, MN
    612-822-4611

Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
Internal Marketing: Tools and Concepts for Customer-Focused Management

Internal Marketing: Tools and Concepts for Customer-Focused Management

Ahmed, Pervaiz K.
Rafiq, Mohammed

Paperback

Series: Chartered Institute of Marketing (Paperback)

AccountingMarketing

ISBN10: 0750648384
ISBN13: 9780750648387
Publisher: Routledge
Published: Mar 14 2002
Pages: 320
Weight: 1.05
Height: 0.68 Width: 6.58 Depth: 9.16
Language: English
A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice* Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management* Highlights the techniques managers need to understand to use IM effectively within their organizations* Contains a range of international and up to the minute examples and cases of best practice from companies around the worldThroughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.

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