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Integrated Digital Marketing in Practice

Integrated Digital Marketing in Practice

Hardcover

ManagementMarketing

ISBN10: 100920436X
ISBN13: 9781009204361
Publisher: Cambridge University Press
Published: Apr 13 2023
Pages: 400
Weight: 1.85
Height: 0.87 Width: 6.69 Depth: 9.69
Language: English
Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes. Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities.

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Corcoran, Andrew

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Marketing