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Integrated Brand Marketing and Measuring Returns

Integrated Brand Marketing and Measuring Returns

Paperback

ManagementMarketing

ISBN10: 1349367052
ISBN13: 9781349367054
Publisher: Palgrave MacMillan
Published: Aug 27 2016
Pages: 181
Weight: 0.52
Height: 0.42 Width: 5.50 Depth: 8.50
Language: English
A successful marketing manager needs to be able to use different media channels to reach specific audiences, and know through campaign research and evaluation, how the component parts of integrated brand marketing are working. This book explores this criteria.

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