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Innovationsmanagement: Instrumente Und Methoden Zur Umsetzung Im Unternehmen
Paperback
ISBN13: 9783834944719
Publisher: Springer Gabler
Published: Oct 16 2012
Pages: 242
Weight: 0.91
Height: 0.54 Width: 6.69 Depth: 9.61
Language: German
Marcus Disselkamp versteht Innovationsmanagement als die Sicherung und Förderung der Wettbewerbsfähigkeit. Innovationsmanagement bedeutet mehr als Ideenfindung und -bewertung. Dieses Buch - nun in der 2., komplett überarbeiteten Auflage - zeigt konkret, welche Schritte notwendig sind, um Ideen erfolgreich im Unternehmen umzusetzen. Es beschreibt die Voraussetzungen für effektives Innovationsmanagement und stellt ausführlich die Verfahren und Techniken von der Findung einer Idee bis zu ihrer erfolgreichen Umsetzung vor. Mit vielen Beispielen. Auch Fördermittel und Sicherung der Schutzrechte werden behandelt.
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