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Innovation in Marketing
Hardcover
Series: Review of Marketing Research, Book 23
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ISBN13: 9781837424351
Publisher: Emerald Publishing Limited
Published: Nov 30 2026
Pages: 264
Language: English
Innovation in Marketing, Volume 23 in the Review of Marketing Research series, brings together a diverse set of scholarly contributions that advance theoretical understanding of innovation in marketing. Grounded in the view that innovation involves the creation and implementation of new offerings and practices, the volume explores how meaningful changes in design, distribution, promotion, and pricing reshape markets. The chapters are organized to reflect the multifaceted nature of marketing innovation to offer a comprehensive and timely exploration of marketing innovation's many dimensions.
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