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Innovation Gridlock: Why Good Companies Struggle to Innovate - Unlocking Growth with a Purpose-Driven Approach
Paperback
Publisher: Independently Published
Published: Mar 29 2025
Pages: 214
Weight: 0.56
Height: 0.45 Width: 5.50 Depth: 8.50
Language: English
Why do so many companies spend millions on innovation labs, workshops, and digital projects but have little to show for it?
Today, nearly every executive knows innovation is crucial, yet very few are happy with their results. This frustrating cycle is what innovation strategist Serdar Turan calls Innovation Gridlock-where organizations pour time and resources into scattered initiatives that never seem to deliver meaningful change. In this clear and practical guide, you'll learn exactly why innovation efforts get stuck and, more importantly, how to fix them. Drawing from real-world stories across industries, Serdar reveals the common traps and blind spots that hold companies back. He also introduces a powerful new framework called Purpose-Driven Innovation, designed to transform your innovation from random activities into focused, impactful strategies. Inside Innovation Gridlock, you'll discover:- How to identify and overcome the hidden barriers sabotaging your innovation efforts
- The three core capabilities your company needs to build lasting innovation
- A straightforward roadmap for moving your organization to higher stages of innovation impact
- Practical leadership tools to align your people, technology, and market understanding
- Ways to turn innovation from frustration into a reliable driver of growth
Whether you're a corporate leader, an innovation manager, or an entrepreneur, this book gives you the tools and insights to simplify your innovation process, cut through distractions, and create real, lasting impact.
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