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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
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612-822-4611
Indian Caes In B2B Marketing

Indian Caes In B2B Marketing

Paperback

Investing & FinanceMarketingGeneral Education

ISBN10: 819271327X
ISBN13: 9788192713274
Publisher: Vishwakarma Publications
Published: Jan 1 2016
Pages: 214
Weight: 0.61
Height: 0.49 Width: 5.50 Depth: 8.50
Language: English
The Case Study method has been widely accepted as a pedagogy in management schools all over the world. It gives a practical exposure to students and helps them in applying various management tools and techniques to offer possible solutions. Further, Case Analysis of B2B marketing provides a useful means of understanding how strategy and practice in this key area is different from customer-centered marketing. The cases, if taken seriously, can give students exposure to a variety of problems which

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