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Inbetweeners: How to Translate Tech into Customer Value in the AI Era
Hardcover
ISBN13: 9781041408918
Publisher: Routledge
Published: Sep 15 2026
Pages: 125
Weight: 0.83
Height: 0.38 Width: 6.14 Depth: 9.21
Language: English
This book addresses the orchestration gap between technical excellence and business value delivery in technology organizations. It introduces the concept of Inbetweeners--professionals who bridge the divide between engineering teams and commercial stakeholders. The text examines organizational challenges including technological complexity, siloed structures, and misaligned incentives.
- Addresses the critical gap between technical teams and business stakeholders in technology organizations through the concept of Inbetweeners
- Examines the organizational challenges created by technological complexity and proposes practical frameworks for bridging the tech-sales divide
- Explores the impact of Agentic AI on product development, organizational structures, and future career paths in technology sectors
- Presents a Translation Framework for effective communication and value delivery across organizational silos
- Provides actionable strategies for hiring, retaining, and incentivizing professionals who can navigate between technical and commercial domains
This title has been co-published with Professional Publishing Finland. T&F does not sell or distribute the print editions in Finland.
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