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La Guida Completa alla Grande Distribuzione Organizzata: Come funziona, come cambia e come lavorarci: strategie, formati, digitale, category managemen
Paperback
Publisher: Independently Published
Published: Aug 4 2026
Pages: 204
Weight: 0.62
Height: 0.43 Width: 6.00 Depth: 9.00
Language: Italian
- Come funziona il sistema: struttura, insegne, format, filiera e centrali d'acquisto
- Come si vince: posizionamento, assortimento, prezzo, fidelizzazione e strategie competitive
- Come si gestisce un punto vendita: layout, personale, conto economico, compliance
- Category management: analisi dei dati, assortimento ottimale, promozioni
- Il digitale: e-commerce, omnicanalita', AI, app fedelta' e sostenibilita'
- Come vendere alla GDO: negoziazione con i buyer, trade marketing, private label
- Carriere: funzioni, percorsi di ingresso, competenze e opportunita' professionali
- Il futuro: discount, sostenibilita', nuovi format e scenari al 2030
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