Sign-In
Cart
Competitività multidimensionale delle Destinazioni Turistiche: Oltre il turismo: verso il paradigma della destinazione territoriale
Paperback
Please select the version of book you would like to purchase.
ISBN10: 8832060574
ISBN13: 9788832060577
Publisher: Centro Studi Helios
Published: Jun 16 2026
Pages: 202
Weight: 0.79
Height: 0.43 Width: 7.00 Depth: 10.00
Language: Italian
ISBN13: 9788832060577
Publisher: Centro Studi Helios
Published: Jun 16 2026
Pages: 202
Weight: 0.79
Height: 0.43 Width: 7.00 Depth: 10.00
Language: Italian
Il volume presenta il MIC-DT - Modello Integrato per la Competitività delle Destinazioni Turistiche, un quadro metodologico dedicato all'analisi, alla valutazione e al miglioramento della competitività multidimensionale delle destinazioni.
Il modello nasce da un percorso di studio e ricerca avviato oltre trent'anni fa sui temi della qualità , del Destination Management, della competitività territoriale e della valutazione dei sistemi turistici. In tale percorso si colloca anche il precedente MICOT - Modello Integrato per la Competitività delle Offerte Turistiche, che ha costituito una prima base metodologica per l'analisi della qualità e della competitività dell'offerta turistica. Il MIC-DT ne riprende l'impostazione integrata, ma la amplia alla luce delle più recenti evoluzioni teoriche e operative legate alla Visitor Economy, alla sostenibilità , alla governance multistakeholder, alla resilienza e al paradigma della Destinazione Territoriale.
Il modello nasce da un percorso di studio e ricerca avviato oltre trent'anni fa sui temi della qualità , del Destination Management, della competitività territoriale e della valutazione dei sistemi turistici. In tale percorso si colloca anche il precedente MICOT - Modello Integrato per la Competitività delle Offerte Turistiche, che ha costituito una prima base metodologica per l'analisi della qualità e della competitività dell'offerta turistica. Il MIC-DT ne riprende l'impostazione integrata, ma la amplia alla luce delle più recenti evoluzioni teoriche e operative legate alla Visitor Economy, alla sostenibilità , alla governance multistakeholder, alla resilienza e al paradigma della Destinazione Territoriale.
Il volume supera una visione della destinazione centrata esclusivamente sul turismo e interpreta il territorio come un sistema complesso nel quale attrattività , accessibilità , patrimonio culturale, qualità dell'esperienza, governance, comunità ospitante, sistema economico, capitale relazionale, sostenibilità e resilienza interagiscono nella generazione di valore.
Attraverso un'articolazione in macroaree, fattori e indicatori, il MIC-DT consente di applicare diversi livelli di valutazione - Base, Intermedio e Olistico - adattandosi a contesti territoriali differenti e a diverse esigenze di analisi.
Il volume si rivolge a studenti, valutatori, destination manager, amministratori pubblici, consulenti, operatori turistici e professionisti interessati a comprendere, misurare e rafforzare la competitività delle destinazioni in una prospettiva sistemica, sostenibile e orientata al miglioramento continuo.
Attraverso un'articolazione in macroaree, fattori e indicatori, il MIC-DT consente di applicare diversi livelli di valutazione - Base, Intermedio e Olistico - adattandosi a contesti territoriali differenti e a diverse esigenze di analisi.
Il volume si rivolge a studenti, valutatori, destination manager, amministratori pubblici, consulenti, operatori turistici e professionisti interessati a comprendere, misurare e rafforzare la competitività delle destinazioni in una prospettiva sistemica, sostenibile e orientata al miglioramento continuo.
Also from
Caloggero, Ignazio
Percorsi Esperienziali e Interpretazione del Patrimonio Culturale Vol. 1: Origini e Principi Teorici
Caloggero, Ignazio
Paperback
$17.35
Antichi Cammini e Itinerari Storici di Sicilia. Vol. 1: Via Selinuntina: Collana Nuove Tecnologie Digitali al servizio dell'Archeologia
Caloggero, Ignazio
Paperback
$36.65
Turismo, Arte e Patrimonio Culturale: Profili Professionali e Nuovo Quadro delle Competenze
Caloggero, Ignazio
Paperback
$17.36
Dagli Ecomusei ai Centri di Esperienze di Interpretazione del Patrimonio (CEIP)
Caloggero, Ignazio
Paperback
$15.77
Tourism and Experiential Marketing: Principles, Case Studies, Experiential Quality Seal, Skills and Professional Profiles
Caloggero, Ignazio
Paperback
$28.80
Il Ciclo delle Competenze per la Costruzione di Profili Professionali e Standard Formativi
Caloggero, Ignazio
Paperback
$15.01
Alfabetizzazione Esperienziale: Manuali per la Patente Internazionale delle Esperienze (International Experience Licence)
Caloggero, Ignazio
Paperback
$19.51
Progettare Esperienze di Qualità: Manuali per la Patente Internazionale delle Esperienze (International Experience Licence)
Caloggero, Ignazio
Paperback
$20.29
Nel segno di Ermete Trismegisto: La figura e le genealogie della sapienza
Caloggero, Ignazio
Paperback
$28.87
Outdoor Exploration Experience (Escursioni Esperienziali): Principi, Esempi Operativi e Casi di Studio
Caloggero, Ignazio
Paperback
$34.85
Specialisti in Guest Experience: Manuali per la Patente Internazionale delle Esperienze (International Experience Licence)
Caloggero, Ignazio
Paperback
$26.47
Entertainment and Show Experience: L'arte dell'intrattenimento esperienziale: coinvolgere, emozionare, stupire
Caloggero, Ignazio
Paperback
$26.56
Turismo e Marketing Esperienziale: Principi, casi di studio e profili professionali. Seconda edizione aggiornata
Caloggero, Ignazio
Paperback
$34.97
Patrimonio Culturale Esoterico: Dall'Esoterismo Culturale all'Atlante Esoterico Relazioni e criteri di riconoscimento
Caloggero, Ignazio
Paperback
$30.85
Also in
Marketing
Dummies Guide to Starting Your Own Business: Essential Steps to Launching and Scaling a Successful Small Business Venture
Press, Essywrites
Paperback
$15.59
Brought to You by: How Corporations Warped the Truth, Conned the Public, and Broke Democracy
Westervelt, Amy
Hardcover
$28.50
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Gladwell, Malcolm
Paperback
From $12.99
Zero Click Marketing: How to Build Brands and Earn Customers on a Traffic-Starved Web
Fishkin, Rand
Natividad, Amanda
Hardcover
$30.88
$100m Lost Chapters: Lost Treasures from $100M Offers, $100M Leads, and $100M Money Models
Hormozi, Alex
Hardcover
$35.99
Stupider People Have Done It: Marketing Truths, Career Moves, and Life Advice for Doers
Schwedelson, Jay
Hardcover
$24.70
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Ross, Aaron
Tyler, Marylou
Hardcover
$28.45
Ofertas de $100M: Cómo presentar ofertas tan buenas que la gente sienta que es estúpida si dice que no
Hormozi, Alex
Hardcover
$35.99
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Sutherland, Rory
Paperback
$18.99
Prospectos de $100M: Cómo conseguir que los desconocidos quieran comprar lo que vendes
Hormozi, Alex
Paperback
$29.94
The Currencies of Wellness: A Field Guide to the Unexpected Ways Brands Can Shape Everyday Well-Being
Nichols, Tricia
Paperback
$24.99
Clean Winners: Sustainability Strategy That Puts Customers First
Challagalla, Goutam
Dalsace, Frederic
Hardcover
$33.25
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers
Moore, Geoffrey A.
Paperback
$27.54
The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition
Blount, Jeb
Iannarino, Anthony
Hardcover
$28.50
Odds Are It's Marketing: A Practical Guide to Spotting Trends, Building Strategy, and Driving Growth
Ling, Shanise
Paperback
$16.10
The Million-Dollar Financial Services Practice: A Proven System for Becoming a Top Producer
Mullen Jr, David J.
Paperback
$19.99
Cold Calling Sucks (And That's Why It Works): A Step-by-Step Guide to Calling Strangers in Sales
Farrokh, Armand
Cegelski, Nick
Paperback
$18.99
Yes!: 50 Scientifically Proven Ways to Be Persuasive
Martin, Steve J.
Cialdini, Robert
Goldstein, Noah J.
Paperback
$18.99
Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
Moore, Geoffrey A.
Paperback
$18.04
The 1-Page Marketing Plan: Get New Customers, Make More Money, and Stand Out from the Crowd
Dib, Allan
Paperback
$18.95
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
Ross, Aaron
Tyler, Marylou
Paperback
$17.05
Get Clients Now! (Tm): A 28-Day Marketing Program for Professionals, Consultants, and Coaches
Hayden, C.
Paperback
$22.99
El año de 12 semanas: Logra en 12 semanas lo que otros hacen en 12 meses
Moran, Brian P.
Lennington, Michael
Paperback
$17.95
Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it
Dunford, April
Paperback
$22.44
How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Sharp, Bryon
Romaniuk, Jenni
Hardcover
$46.33
Blue Ocean Strategy, Enhanced Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
Mauborgne, Renée
Kim, W. Chan
Hardcover
$30.40
The Youtube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
Eves, Derral
Hardcover
$28.50
Sales Truth: Debunk the Myths. Apply Powerful Principles. Win More New Sales.
Weinberg, Mike
Paperback
$19.99
The AI Marketing Canvas, Second Edition: A Five-Step AI Plan for Marketers
Lecinski, Jim
Venkatesan, Rajkumar
Paperback
$26.60
2024 Ultimate Guide To E-commerce Growth: 7 Unexpected KPIs To Scale An E-commerce Shop To $10 Million Plus
Hammersley, Ian
Hammersley, Mark
Paperback
$34.20
Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering
Gladwell, Malcolm
Hardcover
From $12.99
Be a Sequoia, Not a Bonsai: The Seven Growth Secrets of the World's Most Successful Companies
Darveau-Garneau, Nicolas
Hardcover
$28.49
Walk in the Other Guy's Shoes: 25 Lessons for the Marketing, Procurement, and Agency Triangle
Davis, Joanne
Hardcover
$43.74
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
Wheeler, Alina
Meyerson, Rob
Hardcover
$51.25
Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it
Dunford, April
Hardcover
$29.94
What Would Tequila Do?: The Playbook For Thriving Despite Corporate Bullshit. 52 Shots. No Filler.
Campher, Henk
Paperback
$18.99
The Leader's Brain, Updated and Expanded: Unlock Peak Performance in Work and Life with Neuroscience
Platt, Michael
Paperback
$20.89
Marketing 7.0: A Guide for Thinking Marketers in the Age of AI
Setiawan, Iwan
Kotler, Philip
Kartajaya, Hermawan
Hardcover
$28.50
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
Underhill, Paco
Paperback
From $10.99
The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand
Gioglio, Jessica
Walter, Ekaterina
Paperback
$50.00
Haciendo que el Primer Círculo Funcione: La base para la duplicación en el mercadeo en red
Gage, Randy
Paperback
$15.00
Focus: How to Plan Strategy and Improve Execution to Achieve Growth
Mittal, Vikas
Sridhar, Shrihari
Hardcover
$42.74
How to Write a Marketing Plan: Define Your Strategy, Plan Effectively and Reach Your Marketing Goals
Westwood, John
Paperback
$16.14
The Human Element: Overcoming the Resistance That Awaits New Ideas
Nordgren, Loran
Schonthal, David
Hardcover
$27.55
Satisfaction: How Every Great Company Listens to the Voice of the Customer
Denove, Chris
Power, James
Paperback
$27.00
The Director's Method: Lead With Vision, Activate Imagination, and Deliver Breakthrough Business Results
Megia, Misty
Hardcover
$23.70
Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone
Whitman, Drew Eric
Paperback
$17.05
$100M Offers Summary and Workbook: How To Make Offers So Good People Feel Stupid Saying No
Hormozi, Alex
Hardcover
$35.99
Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
Blount, Jeb
Hardcover
$28.50
The 22 Immutable Laws of Branding: How to Build a Product or Service Into a World-Class Brand
Ries, Al
Ries, Laura
Paperback
$18.99
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
Kapferer, Jean-Noël
Bastien, Vincent
Hardcover
$68.63
The Experience Economy, with a New Preface by the Authors: Competing for Customer Time, Attention, and Money
Gilmore, James H.
Pine II, B. Joseph
Hardcover
$33.25
Ultimate Partner: 7 Principles for Winning in the Age of Ecosystems, AI, and Co-Sell
Menzione, Vince
Hardcover
$28.45
Trust Is the Strategy: Building Your Law Firm's Brand With Integrity
Amarir, Molly
Hargroder, Megan
Paperback
$17.09
$100m Lost Chapters: Lost Treasures from $100M Offers, $100M Leads, and $100M Money Models
Hormozi, Alex
Paperback
$29.94
The Best Attorney Never Wins: Why Great Lawyers Go Broke and Average Ones Build Empires
Perone, Angelo
Hardcover
$27.54
Digital Threads: The Small Business and Entrepreneur Playbook for Digital First Marketing
Schaffer, Neal
Paperback
$18.95
Storybrand 2.0 Edición Actualizada: Clarifica Tu Mensaje Y Los Clientes Escucharán
Miller, Donald
Paperback
$16.14
Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
Hall, Kindra
Hardcover
$28.49
The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
Ries, Al
Trout, Jack
Paperback
$20.89
Takeaways: Ideas, Strategies and Encouragement for the Nonprofit Public Relations Professional
Whitt, Marc C.
Hardcover
$33.24
When in Doubt, Make Applesauce! Core Habits of the Masterful Public Relations Professional
Whitt, Marc C.
Hardcover
$33.24
Hbr's 10 Must Reads on Marketing, Updated and Expanded (Featuring Marketing Myopia by Theodore Levitt)
Levitt, Theodore
Reichheld, Fred
Review, Harvard Business
Paperback
$25.60
Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitabilit
Zhang, Z.
Raju, Jagmohan
Paperback
$42.74
High-Profit Prospecting: Powerful Strategies to Find the Best Leads and Drive Breakthrough Sales Results
Hunter Csp, Mark
Paperback
$19.99
Build Your Beverage Empire - Third Edition: Start Your New Beverage Business
Olson, Jorge S.
Paperback
$18.99
How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
Fox, Jeffrey J.
Hardcover
$26.60
Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
Vaynerchuk, Gary
Hardcover
$38.00
Wholesale MBA: How to Sell Consumer Goods to Distributors, Retailers, and Consumers
Piancone, Sandro
Olson, Jorge S.
Paperback
$19.97
For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be
Collins, Marcus
Paperback
$18.99
$100M Leads Summary & Workbook: How to Get Strangers To Want To Buy Your Stuff
Hormozi, Alex
Paperback
$29.94
The Visible Expert Revolution: How to Turn Ordinary Experts into Thought Leaders, Rainmakers and Industry Superstars
Harr, Elizabeth
Feldman, Karl
Frederiksen, Lee
Paperback
$18.00
The Indispensable Marketer: Bridge The Trust Gap with Your CEO and Build a Business You're Both Proud Of
Baadsgaard, Jacob
Paperback
$18.99
The Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond
Luhn, Matthew
Paperback
$18.00
Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization
Solomon, Micah
Inghilleri, Leonardo
Paperback
$19.99
Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires
Aaker, David
Paperback
$16.10
Trust Me, I'm Lying: Confessions of a Media Manipulator (Large Print Edition)
Holiday, Ryan
Paperback
$19.00
Get Together: How to Build a Community with Your People
Sotto, Kai Elmer
Richardson, Bailey
Huynh, Kevin
Hardcover
$21.85
Design Research Mastery: How to Lead Research That Builds Buy-In and Great Products
Fortier, Sara
Paperback
$33.24
Objections: The Ultimate Guide for Mastering the Art and Science of Getting Past No
Blount, Jeb
Hardcover
$27.55
The Now Habit: A Strategic Program for Overcoming Procrastination and Enjoying Guilt-Free Play
Fiore, Neil
Paperback
$17.10
No B.S. Marketing to the Affluent (Fourth Edition): The Ultimate No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
Kennedy, Dan S.
Fischer, Martin J.
Paperback
$23.74
No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
Kennedy, Dan S.
Paperback
$23.74
How to Write an Exceptional Business Plan: A Step-by-Step Guide to Winning Investors, Lenders, and Success
Cheeks, Ashley
Paperback
$19.99
AI-Powered Content Marketing and SEO: Impact, Risks, and Strategies for Brands
Halasz, Jenny
Seda, Catherine
Paperback
$33.24
The Multiply Method: Simple Systems for Building a Solid, Sustainable Network Marketing Team
Robbins, Sarah
Hardcover
$24.70
Obvious Adams (Special Edition): The Story of a Successful Businessman
Updegraff, Robert Rawls
Paperback
$10.74
The Youtube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
Eves, Derral
Hardcover
$25.65