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The Invisible Industry: The Evolution of Trade Shows
Hardcover
Publisher: Books Writer USA
Published: Nov 28 2024
Pages: 404
Weight: 2.03
Height: 1.19 Width: 6.00 Depth: 9.00
Language: English
The convention and business events industry is a powerful economic engine creating millions of jobs and billions in tax revenues.
Discover the untold story of how this invisible industry grew into a trillion-dollar global powerhouse, fueling business success across America.
This groundbreaking book uncovers:
- The influence of World's Fairs on U.S. trade shows.
- The displays of innovations, brands, and technologies that created business empires.
- The rise of key convention center cities, venues, organizations, and suppliers.
- The game-changers who shaped the industry.
- The current landscape and future of trade show marketing.
Get ready to explore an industry that's been flying under the radar for far too long - until now!
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