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International Retailing Plans and Strategies in Asia

International Retailing Plans and Strategies in Asia

Paperback

Investing & FinanceManagementMarketing

Currently unavailable to order

ISBN10: 0789028891
ISBN13: 9780789028891
Publisher: Routledge
Published: Jun 28 2005
Pages: 216
Language: English
International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asia--as well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand.

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