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Open Daily: 10am - 10pm | Alley-side Pickup: 10am - 7pm
3038 Hennepin Ave Minneapolis, MN
612-822-4611
International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation

International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation

Hardcover

ManagementMarketing

ISBN10: 0230279546
ISBN13: 9780230279544
Publisher: Springer Nature
Published: Oct 27 2010
Pages: 234
Weight: 1.27
Height: 0.90 Width: 6.20 Depth: 9.20
Language: English
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

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