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International Place Branding Yearbook: Managing Smart Growth & Sustainability

International Place Branding Yearbook: Managing Smart Growth & Sustainability

Paperback

ManagementMarketing

ISBN10: 0230239641
ISBN13: 9780230239647
Publisher: Springer Nature
Published: Sep 16 2012
Pages: 266
Weight: 0.89
Height: 0.63 Width: 6.00 Depth: 9.00
Language: English
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.

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