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International Marketing in the Network Economy: A Knowledge-Based Approach

International Marketing in the Network Economy: A Knowledge-Based Approach

Paperback

EconomicsMarketingGeneral Computers

ISBN10: 1349354082
ISBN13: 9781349354085
Publisher: Springer Nature
Published: Oct 23 2007
Pages: 254
Weight: 0.71
Height: 0.58 Width: 5.50 Depth: 8.50
Language: English
The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting & Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.

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