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International Marketing: Strategy and Theory
Hardcover
ISBN13: 9781032583693
Publisher: Routledge
Published: Jun 4 2025
Pages: 512
Weight: 2.32
Height: 1.19 Width: 6.69 Depth: 9.61
Language: English
This comprehensive text provides students with a solid foundation in International Marketing theory, research, and practice. Fully updated throughout, the book covers all the latest topics, including e-commerce, corporate sustainability, corporate social responsibility, cryptocurrency, and the broader political and economic context.
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