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International Direct Marketing: Principles, Best Practices, Marketing Facts
Paperback
ISBN13: 9783642072581
Publisher: Springer
Published: Oct 14 2010
Pages: 326
Weight: 1.09
Height: 0.74 Width: 6.14 Depth: 9.21
Language: English
Direct marketing is a fast growing and dominant domestic marketing instrument in many countries. International direct marketing (IDM) is already a multi-billion dollar business. This book is the first to focus exclusively on IDM, integrating state-of-the-art knowledge, best practice and unique data. It offers a unique mix of academic review, best-practice cases on IDM and advanced professional information on IDM in selected countries around the world, including the first-rate IDM database of DHL Global Mail. With this book, the reader gets a comprehensive and easy-to-understand guide to international direct marketing.
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