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International Cultural Tourism
Paperback
ISBN13: 9780750663120
Publisher: Routledge
Published: Jul 1 2005
Pages: 264
Weight: 0.98
Height: 0.57 Width: 6.66 Depth: 9.14
Language: English
International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context.
Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources.* Consumer behaviour, profiles and motivations of cultural tourists.
* Environmental performance, management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions. * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context.
* Analysis of the demand, profiles and motivation of tourists
* An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products
* International contributor team provide case studies from first-hand experience and research
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